A 200-metre running track on a building? Pull the other one!
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That's right! A 200-metre outdoor running track, the UK’s first in a residential building, is amongst the many quirky amenities planned for the 42-storey MODA Tower being built on Broad Street in Birmingham.
Stephen Giles, one of Birmingham's 'people with passion' and follower of all things construction asks: Why?
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It’s all about moving with the times.
Nowadays, the city centre apartment experience is seen as becoming much more about lifestyle, rather than just living space.
It's now about creating a product tailored around lifestyle which in turn focuses heavily on brand and the amenities the building provides.
Moda Group, are a leading rental lifestyle brand and are behind 2one2 Broad Street. Their aim is to create an integrated, sustainable amd diverse community and revolutionise the whole living experience by making it a thoroughly enriched one for its residents.
This makes sense because people, if they can get it, want luxury, ease, comfort and convienence at their disposal.
So, developers, such as Moda, are actively promoting their healthy urban living movement as a way to entice new residents, and with a society fixated with wellness and healthy living, it certainly holds an attractive, long-term appeal for today’s fitness-mad generation.
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Artist's impressions by Glenn Howells Architects
Once complete, 42-storey, ‘2one2 Broad Street’, billed as a “vertical village” will contain 481 apartments (from studios to three bedrooms) and will boast an internal environment second to none.
Residents will have access to over 30,000 square foot of communal space in which to socialise and unwind, with 24-hour concierge service, terraces, gym, cycle hub, outdoor BBQ & cinema space, a dining club plus health and wellness zones, where support services are readily available for residents’ physical and emotional wellbeing.
Then there's a 200-metre outdoor running track on the roof of the podium – a UK first in a residential building, and one that should go down a storm with today’s fitness fantatics - all without having to leave the complex.
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Artist's impressions by Glenn Howell's Architects
Providing high quality housing with well-designed amenity spaces, from workspace to personal wellbeing, complete with a mix of community and top-notch service certainly offers wide appeal for people seeking a new place to live.
The bar is certainly being raised higher in Birmingham and its residents will soon reap the rewards.
To see more images and information about Moda Tower, click here.